EagleSoft Web Marketing

Driving customers to your website

The world wide web has become the world's biggest market place, with web marketing being much more cost effective than traditional marketing methods. How do you ensure that your business is taking advantage of the opportunities available?

EagleSoft Solutions can provide a range of web marketing services that will raise awareness of your business on the internet and drive customers to your website.


SEO Review

The information you need to improve your website's search engine rankings.

Search Engine Optimisation (SEO) is the process of improving the number, and quality of visitors to your website from organic (free / not paid for) search results. EagleSoft Solutions can perform a review of your current website, and assess how easy the top search engines can access and index it.
We will review each page of your website for the main SEO techniques, making sure they are used properly, are not under used and are not overused.

We will also review your site as a whole and check how the top 3 search engines currently see your website (Google, Yahoo & Bing). The information obtainable varies for each search engine but includes:

  • Indexed Keywords on your site
  • Indexed keywords in links to your site
  • Search Queries used to find your site
  • Position of desired search terms in Search Engine Rankings
  • Links found to your site from external sites
  • Search Engine Indexing Errors (Crawl Errors)
  • Domain & Page Ranking Scores
  • Sitemaps used
  • Use of robots.txt to guide Search Engines

SEO Management

Stay one step ahead with EagleSoft's SEO Management Service.

The number one goal for search engines is to provide the most accurate and relevant results for the entered search terms, as such the top search engines regularly update their search ranking algorithms to make sure this happens. Search Engines also visit every website in their database regularly, to look for changes that might make them more relevant and increase their search ranking.
This means that search engine optimisation (SEO) is an ongoing process, just because you are number one on Google today, does not mean that you will still be number one next year, next month or even next week. EagleSoft Solutions' SEO Management service will help you to maintain as high a search ranking as possible, every month we will provide you with an SEO Report that details:

  • Indexed Keywords on your site
  • Indexed keywords in links to your site
  • Search Queries used to find your site
  • Position of desired search terms in Search Engine Rankings
  • Links found to your site from external sites
  • Indexing Errors (Crawl Errors)
  • Domain & Page Ranking Scores
  • Sitemaps used
  • Use of robots.txt to guide Search Engines

The monthly SEO Report will also provide recommendations on how to change your website in order to improve your search ranking for your desired search terms, and if your website is hosted by EagleSoft solutions under one of our managed hosting services, EagleSoft will make these changes to your website free of charge as part of your monthly content updates.

Google AdWords Management

Drive more customers to your website, quickly!

Google is the leading search engine used in the UK, with over 76% of all searches in the UK being performed on Google (Hitwise UK research on the 4 week period ending 11/04/2009), so advertising on Google will reach by far the greatest audience.
If you already use Google AdWords, EagleSoft Solutions can take over the management of your account. Alternatively, for a one off fee of £150 + VAT, EagleSoft Solutions can set up a Google AdWords account on your behalf, and create you an advertising campaign with 5 targeted adverts. Either way, you retain full control of your account, and can log in at any time to check the performance of your adverts.
For a fixed monthly fee, EagleSoft will actively manage your Google AdWords account and advertising funds, without the need for you to transfer funds into your AdWords account yourself. We will monitor your advert performance and provide recommendations on how we can improve them, making the necessary changes once you agree to them.

Google Analytics Analysis

Google Analytics provides the information you need to drive your business forward.

Google Analytics gives you the knowledge of how visitors use your website and the power to change your website in order to increase the conversion rate of your visitors. Installing Google Analytics on your website will give you information critical information about your sites visitors.
Every month, EagleSoft solutions will analyze your web traffic and provide you with a report summarising all the analytics information, including:

  • how many people visited your site
  • how often they visited
  • which pages they visited most
  • the keywords they used to find your site
  • which pages they left your site from
  • their visit trends and loyalty

At your request, we will also provide more detailed reports of any summary section you require.

Google Analytics also integrates fully with Google AdWords giving you much more information about how your internet advertising is working. If you require assistance in installing analytics to your website, then EagleSoft Solutions can perform the Analytics installation for you.

Please contact us if you require more information