So what does this mean for you?

Well, if you have a website and are not using social networking websites, like Facebook, to market your business then you are missing out on an incredible way to communicate to new customers. Social networking is now more than just sharing photos and updating your friends about what you had for supper! Many big businesses are now tapping in to the market of social networking users by advertising on social networks, creating pages for their businesses on social networks, keeping current customers up to date via social networks and much more!

If you would like to talk to EagleSoft about marketing your business on social networks then do not hesitate to contact us.

The web is becoming the marketplace for all types of businesses and without an adequate online presence you can really be losing out on a lot of sales. If you wish to discuss your companies online presence then why not contact EagleSoft Solutions for a free consultation?

You need  SEO Services!

To start at the very beginning, SEO stands for Search Engine Optimisation, which is the process of gaining higher rankings in the search engines.

Can you do this yourself?

Of Course! There are lots of Books and Websites containing articles about SEO, but the big question is, “Should you do it yourself”?

Doing it yourself requires an investment of your time, as well as a willingness to dive into technical aspects of the web. If you don’t have the willingness or the time, you should read on for a few tips on choosing an SEO Professional.

1. Judge the SEO Professional by results, not qualifications. In the world of SEO, talk is cheap.
2. Check that the SEO Professional will be working with keyword phrases provided by you and that they will slot these phrases into the website content in the appropriate places, so that they achieve rankings.
3.  Don’t be tempted by guarantees. There are no such things as rankings guarantees.

 Ok, now that you’ve read through this article, you should be ready to choose you’re SEO Provider. Why not give us a call for a competitive quotation for SEO?

EagleSoft can also help when it comes to knowing what to put on your website, as we can provide a hassle free, excellent quality, copy writing service.

It would be crazy not to talk to us about your web requirements! Contact us now

What does this mean for my website?

In reality, probably nothing. Matt Cutts, of Google, has stated that this new algorithm will affect less than 1% of web searches on Google. And with the number of searches performed on Google racing past 300 million per day, unless you are in a highly competitive market and obtain many thousands of visitors per day, you are unlikely to be affected by the new search algorithms.

So speed does not matter then?

Not True! Whilst Google might not take much notice of your sites load speed – yet, your site visitors definitely will. Having a slow loading web site may well cost you business, after all what is the point in ranking highly on Google if people get bored and go somewhere else when waiting for your page to load?

If you are concerned that you may be losing visitors because of your site speed, then please do not hesitate to contact EagleSoft Solutions. We are able to use cutting edge analysis techniques to find out why your website is slow and improve its speed.

It’s very easy to set up just one advert. Instead of trying to cram all of your keywords into the advert text for one advert, aim to set up an Ad Group with separate adverts for each product or service that your company offers.

2) Not Measuring Conversions

It is crucial to check that your advertising is producing results, so that you are able to make deciasions about where and when to advertise.Using Google Analytics to track your Internet marketing is a fantastic idea.

3) Using your Company Name as your advert headline

This should be avoided at all costs.The advert headline should contain a precise phrase that relates to what the customer wants, like “Dog Groomers Leeds” or “Farm Shops Windermere”.

4) Directing customers to the Homepage instead of the products / services page that the Ad relates to

When people click on your Ad, they should get to what they want almost straight away.

If you would like to speak to EagleSoft Solutions with regards to Google AdWords Management, please do not hesitate to contact us.

Meta Keywords Matter

In short, they don’t. Not when it comes to Google anyway, as they finally admitted last Sseptember http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html.

Some of the other search engines may still use them, so there is no harm in including them at the moment, however they are becoming few and far between due to spammers over using them to gain artificially high rankings on searches that are not relevant to the website content.

Meta Description Does not Matter

While it is true that the meta description does not influence your search engine rankings, have you ever wondered where the search engines get the site description they display below the links? That’s the meta description at work! A good meta description can make your listing on the search engine stand out from the competition.

A Google Site Map Will Increase Your Ranking

No it won’t! Google Site Maps do have a very important role to play, but SEO is not one of them. The site map will inform Google that your site exists, and help it to find pages that it may not have found on its own. It will encourage Google to index your site more quickly, so that you appear in the rankings quicker, but it has absolutely no effect on your position within those rankings.

Without someone or somewhere to host your website, it would be useless: no one would ever be able to see it!  The importance of choosing the right company to host your website is critical.

Even if you  require just a personal web page or something quite small or if you happen to require a site more suitable for a business, then you’ll need to contact a specialist company who provide web hosting as one of their services to make sure you get the best deal and best service possible. EagleSoft are experts at providing web hosting facilities. We provide a range of services that allow you to fully manage and maintain your own website, as well as offering managed hosting packages, giving you the peace of mind of knowing that experts are actively managing your hosting account for you.

Location also plats an important part in choosing the right hosting provider. Search engines such as Google will record where the hosting is based and tailor the search engine performance of the website to that country. You may think you are getting a good deal by using a cheaper hosting company in another country, however the search engines will assume that your website is targeting that country and will rank it accordingly.

2) Pay Per Click (PPC) is a short-term fix until organic traffic turns up -  The reality is that PPC and Search Engine Optimisation (SEO) should be run as a joint strategy, as part of the overall marketing plan.

3) You need to be Number 1 – Extensive research (Source: Enquiro Research) has been done around this area and has shown that those at number 1 do receive  more clicks than those beneath it in the rankings, but this can come at a premium. It may be more cost effective to be a little lower down in the rankings. Even though less traffic will be driven to your website, the cost per visitor may well be lower too.

4) PPC is fire and forget – It could be argued that PPC requires more attention than SEO. The PPC marketplace is very fast moving, which makes optimising and reviewing your campaigns a daily effort.

If you require any help or advice with your PPC campaign, then please do not hesitate to contact EagleSoft Solutions.

Hitwise recently published an article about how Capital One are using Facebook to advertise their services and now receive almost as many visitors from Facebook as they do from Google.

If you would like more information on marketing your business via social network websites then give us a call….

You can follow us on Facebook and on Twitter.