The most common mistakes made by newcomers when starting a Google AdWords campaign
1) Creating one generic advert for the whole account
It’s very easy to set up just one advert. Instead of trying to cram all of your keywords into the advert text for one advert, aim to set up an Ad Group with separate adverts for each product or service that your company offers.
2) Not Measuring Conversions
It is crucial to check that your advertising is producing results, so that you are able to make deciasions about where and when to advertise.Using Google Analytics to track your Internet marketing is a fantastic idea.
3) Using your Company Name as your advert headline
This should be avoided at all costs.The advert headline should contain a precise phrase that relates to what the customer wants, like “Dog Groomers Leeds” or “Farm Shops Windermere”.
4) Directing customers to the Homepage instead of the products / services page that the Ad relates to
When people click on your Ad, they should get to what they want almost straight away.
If you would like to speak to EagleSoft Solutions with regards to Google AdWords Management, please do not hesitate to contact us.