A few Pay Per Click (PPC) Myths to be aware of
1) Pay Per Click (PPC) has an influence on your organic rankings – This is untrue. It doesn’t matter how much money you spend on PPC, it has no influence at all on the natural rankings of your site. It is finding a good quality SEO Consultant that will influence your rankings.
2) Pay Per Click (PPC) is a short-term fix until organic traffic turns up - The reality is that PPC and Search Engine Optimisation (SEO) should be run as a joint strategy, as part of the overall marketing plan.
3) You need to be Number 1 – Extensive research (Source: Enquiro Research) has been done around this area and has shown that those at number 1 do receive more clicks than those beneath it in the rankings, but this can come at a premium. It may be more cost effective to be a little lower down in the rankings. Even though less traffic will be driven to your website, the cost per visitor may well be lower too.
4) PPC is fire and forget – It could be argued that PPC requires more attention than SEO. The PPC marketplace is very fast moving, which makes optimising and reviewing your campaigns a daily effort.
If you require any help or advice with your PPC campaign, then please do not hesitate to contact EagleSoft Solutions.