1) Creating one generic advert for the whole account
It’s very easy to set up just one advert. Instead of trying to cram all of your keywords into the advert text for one advert, aim to set up an Ad Group with separate adverts for each product or service that your company offers.
2) Not Measuring Conversions
It [...]

Posted on March 24th, 2010 by Marie Lyons

Following on from Marie’s post about PPC Myths, I thought it might be appropriate to write about a few SEO myths doing the rounds.
Meta Keywords Matter
In short, they don’t. Not when it comes to Google anyway, as they finally admitted last Sseptember http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html.
Some of the other search engines may still use them, so there is [...]

Posted on March 18th, 2010 by Rob Lyons

Some of us may not be aware that once we have a website designed, we need a web hosting company to put our pages on the internet and make them accessible to others.
Without someone or somewhere to host your website, it would be useless: no one would ever be able to see it!  The importance of choosing [...]

Posted on March 3rd, 2010 by Rob Lyons

1) Pay Per Click (PPC) has an influence on your organic rankings – This is untrue. It doesn’t matter how much money you spend on PPC, it has no influence at all on the natural rankings of your site. It is finding a good quality SEO Consultant that will influence your rankings.
2) Pay Per Click [...]

Posted on March 3rd, 2010 by Marie Lyons